Wellington Zoo’s dream is to ignite a zoo revolution.
We want to connect people with animals, save animals in the wild, lead the way and foster love and support for the Zoo. Everything we do at the Zoo connects back to this.

Wellington Zoo Strategy

Connect people with animals

  • Design creative and exciting message-driven experiences
  • Maximise the connections with animals for visitors
  • Ensure a holistic approach to the new Zoo experience

Save animals in the wild

  • Support local and global conservation programmes
  • Building community action for wildlife
  • Lead science and research projects

Lead the way

  • Model sustainable behaviours
  • Excellence in animal care
  • A positive culture of professionalism and safety with shared values

Build love and support for the Zoo

  • More people visit the Zoo and do more
  • Position the new Zoo in the community
  • Drive financial success

Our values - Manaakitanga

We have a strong furry green heart

Me manawanui

We love and care for animals, the environment and each other. We’re here to protect the environment for animals and the future by bringing our community with us. We’re loyal to the cause!

We’re a voice to be heard

Ka rongo te pō, ka rongo te ao

At Wellington Zoo, we’re good at what we do – we’re capable, smart, and we love to share our passion with others and inspire them to join us to create a better future for wildlife. 

We punch above our weight

Ehara taku toa i te toa takitahi, ēngari he toa takitini

At Wellington Zoo, we’re ambitious, daring and we’re successful. We like to challenge the status quo by aiming high and trying new things. 

Welcome to our wild party!

He whānau kotahi tātou

Wellington Zoo is a fun and exciting place, full of helpful, creative and energetic people! We create a sense of belonging for visitors, staff and stakeholders and we want everyone to join our wild party.